In-Demand Products from Amazon’s Best
Best trending products on Amazon in 2025
We’ve curated a selection of high-demand products from Amazon’s Best Sellers category lists for you to consider selling online. iPhone 16e release date learn more
- Electronics: Surge Protectors
- Clothing, Shoes & Jewelry: Shoes
- Beauty & Personal Care: Acne Patches
- Home & Kitchen / Kitchen & Dining: Insulated Tumblers
- Health & Household: Whey Protein Powders
- Toys & Games: Writing Tablets
- Sports & Outdoors: Ice Packs
- Baby: Baby Wipes
- Pet Supplies: Cat Litter
- Appliances: Countertop Icemakers
- Cell Phone & Accessories: Smartphone Screen Protectors
- Computers & Accessories: Device Chargers
- Video Games: Gaming Headsets
- Musical Instruments: Wireless Lavalier Lapel Microphones
- Tools & Home Improvement: Under-Cabinet Lights
- Patio, Lawn & Garden: Pest Control
- Arts, Crafts & Sewing: Pencil Cases
1. Electronics
The Electronics category is a highly competitive and fast-evolving industry, with constant innovations driving demand for the latest gadgets. Consumers are always seeking devices to enhance their daily routines.
Product to consider: Surge Protectors
For your eCommerce business, both the POWRUI Surge Protector and the Hanycony Surge Protector present strong sales opportunities. The POWRUI Surge Protector features multiple outlets and USB ports, allowing customers to charge several devices at once. Its compact, travel-friendly design makes it particularly popular among frequent travelers. On the other hand, the Hanycony Surge Protector boasts advanced features like overload protection, ensuring the safety of sensitive electronics.
Both products receive excellent reviews for their reliability and durability, making them an attractive option for customers looking to protect their devices.
Best trending products on Amazon in 2025
2. Clothing, Shoes & Jewelry
The Clothing, Shoes & Jewelry category is fiercely competitive, with consumers continuously searching for trendy pieces that align with their unique style. Best-selling products in this space often cater to specific niches, which allows brands to build a loyal following.
Product to consider: Crocs
Crocs has gained significant popularity due to its unique design that defies conventional fashion trends. For many, these shoes are a nostalgic reminder of their childhood, and the brand has also been embraced by celebrities, further boosting its appeal.
Customers love Crocs for their comfort, durability, ease of cleaning, and stylishness. They’re particularly praised for reducing strain and fatigue, making them ideal for both everyday wear and water activities. The slip-on design makes them convenient for users, including healthcare workers.
Crocs also enjoy a lower return rate compared to other footwear, which is noteworthy in the apparel category where returns are generally higher. When selecting products, considering the return rate can be an essential factor in choosing the right niche.
3. Beauty & Personal Care
The Beauty & Personal Care category remains a consistent performer, attracting customers seeking innovative products that enhance their appearance and well-being.
Product to consider: Mighty Patch
Mighty Patch gained viral attention on TikTok, thanks to skincare influencers, and has earned rave reviews from celebrities, beauty editors, and Amazon customers. Pimple patches have become such a trend that wearing them has even become a fashion statement, endorsed by celebrities.
Customers love Mighty Patch for its simplicity and effectiveness, especially on sensitive skin. It has received over 140,000 global ratings, with nearly 90% of reviews being four stars or above, proving its widespread appeal.
4 & 5. Home & Kitchen / Kitchen & Dining
The Home & Kitchen category spans a wide range of essential products, and its popularity continues to grow as customers seek time-saving, stylish, and functional items. Likewise, the Kitchen & Dining category remains strong, fueled by trends in home cooking and entertaining.
Products to consider: Stanley Quencher, Owala, HydroJug
The Stanley Quencher has become a viral sensation, especially among wellness-focused customers who prioritize hydration. It features double-wall vacuum insulation, keeping beverages hot or cold for hours. Reviews praise its quality and portability, despite its larger size.
In addition to Stanley, other tumblers like Owala and HydroJug are also top sellers, showing that insulated tumblers are a high-demand niche worth exploring. These products cater to both health-conscious individuals and those looking for stylish, functional items for daily hydration.
Best trending products on Amazon in 2025
6. Health & Household
As health-conscious consumers increasingly seek solutions to enhance their well-being, the Health & Household category offers significant opportunities for eCommerce businesses.
Product to consider: Optimum Nutrition Gold Standard 100% Whey Protein Powder
This whey protein powder is a favorite for muscle growth, recovery, and weight management. Customers appreciate its affordability, flavor, and effectiveness, making it a popular choice. With subscription options for regular deliveries, this product encourages repeat purchases, creating a steady stream of sales.
7. Toys & Games
Toys & Games is one of the best-performing categories, especially during peak seasons like the holidays, as parents search for engaging and educational products for their children.
Product to consider: TEKFUN Writing Tablet
The TEKFUN Writing Tablet is a creative and mess-free way for kids to express themselves. Its reusable LCD screen offers an eco-friendly alternative to traditional paper, making it a hit with parents. It’s also compact, making it easy to carry, which makes it a great travel companion for keeping children entertained on the go. The tablet’s durability and ease of use ensure customer satisfaction and encourage repeat purchases.
8. Sports & Outdoors
As people continue to embrace outdoor activities and fitness, the Sports & Outdoors category remains a solid performer in eCommerce.
Product to consider: Fit & Fresh Coolers Reusable Ice Packs
These versatile ice packs help keep food fresh and are perfect for outdoor activities and sports. The reusable design appeals to eco-conscious consumers, and their compact size makes them great for travel, picnics, and gym bags. With the growing focus on health and wellness, these ice packs are an ideal product for active individuals and families.
Best trending products on Amazon in 2025
9. Baby
Parents are always seeking high-quality products that meet their children’s needs, making the Baby category a top performer in eCommerce.
Product to consider: WaterWipes Baby Wipes
Made with 99.9% purified water and a drop of fruit extract, WaterWipes are ideal for sensitive newborn skin. Parents rave about their gentle and effective nature, especially for preventing diaper rashes. The brand’s strong reputation among healthcare professionals further solidifies its position as a trusted option. Parents increasingly seek safe, natural products for their babies, and WaterWipes meets this growing demand.
10. Pet Supplies
The Pet Supplies category continues to thrive as pet owners invest in products that improve their pets’ health and happiness.
Product to consider: Dr. Elsey’s Premium Clumping Cat Litter
Dr. Elsey’s cat litter stands out for its excellent odor control, clumping abilities, and affordable price. Pet owners appreciate its effectiveness and value, and with its evergreen nature, it remains popular year-round. While competition can be strong, cat litter is a product with steady demand, offering a consistent revenue stream.
11. Appliances
Appliances are a staple in eCommerce as customers continuously seek products that simplify their daily routines.
Product to consider: Silonn Countertop Icemaker
The Silonn countertop icemaker is a best-seller due to its convenience, especially in homes without built-in ice makers. Customers enjoy the ability to produce different types of ice, including nugget ice, which is especially popular among cocktail lovers. Countertop icemakers have become a modern luxury, offering both practicality and appeal in contemporary kitchens.
Best trending products on Amazon in 2025
12. Cell Phone & Accessories
With the constant release of new phone models and accessories, the Cell Phone & Accessories category remains highly competitive.
Product to consider: Ailun Screen Protectors
Ailun screen protectors offer excellent protection against scratches and impacts. Customers value their easy installation, compatibility with various phone models, and affordability. With the growing awareness of the importance of phone maintenance, screen protectors like Ailun continue to generate steady sales.
13. Computers & Accessories
As more people rely on computers for work and leisure, the Computers & Accessories category continues to see strong demand.
Product to consider: Sunveza USB Type C Charger
The Sunveza USB Type C charger is popular for its compatibility with various devices, particularly MacBooks. Customers appreciate its reliability and long charging cable, making it a practical choice for those who need a flexible charging solution. With the rising demand for quality laptop accessories, this product offers great potential for consistent sales.
14. Video Games
The Video Games category is booming as the gaming industry grows, and demand for titles and accessories continues to surge.
Product to consider: BENGOO G9000 Stereo Gaming Headset
This headset is known for its superior sound quality, comfort for long gaming sessions, and noise-canceling capabilities. It’s popular among gamers who want an immersive experience, making it an attractive option for eCommerce. With its combination of quality and comfort, the BENGOO G9000 headset is a solid choice in the competitive video gaming market.
Best trending products on Amazon in 2025
15. Musical Instruments
With the rise of digital content creation, the Musical Instruments category sees steady demand for high-quality audio gear.
Product to consider: MAYBESTA Wireless Lavalier Lapel Microphone
This professional wireless microphone is highly regarded for its sound quality and ease of use, making it ideal for content creators, musicians, and performers. Its compact, wireless design offers convenience, and its growing popularity in both professional and casual settings makes it a promising product for steady sales.
16. Tools & Home Improvement
The Tools & Home Improvement category continues to thrive as DIY culture and home improvement projects grow in popularity.
Product to consider: MCGOR Under-Cabinet Lights
These versatile under-cabinet lights are ideal for illuminating dark spaces in kitchens, closets, or workshops. Their rechargeable, wireless design, combined with dimmable features, makes them suitable for various home environments. With the increasing popularity of DIY home improvement, these lights offer excellent potential for consistent demand.
Best trending products on Amazon in 2025
17. Patio, Lawn & Garden
With more people investing in their outdoor spaces, the Patio, Lawn & Garden category remains strong.
Product to consider: TERRO T300B Liquid Ant Killer
This effective ant trap has garnered praise for its ability to quickly eliminate ant infestations. It’s affordable and provides great value, making it a popular option. As ants are more active in warmer months, you can expect a seasonal spike in demand during spring and summer.
18. Arts, Crafts & Sewing
As DIY projects and crafting continue to grow in popularity, the Arts, Crafts & Sewing category remains a strong contender in eCommerce.
Product to consider: WEMATE Large Pencil Case
This stylish and practical pencil case appeals to students, artists, and professionals who need an organized way to store stationery. Its trendy design and ample storage capacity make it a hit with younger customers, and its positive reviews suggest it’s a product that resonates well with its audience.
5 Steps to Spot Trending Products and Boost Demand
Identifying trending products that offer value and align with customer needs is crucial for business success. By conducting thorough market research and staying updated with current trends, you can uncover profitable opportunities.
Here’s a guide to help you find the best-selling products:
- Identify Market Demand: Check best-seller lists or perform market research to understand what’s in high demand. Also, assess whether your product is unique and can fill an existing gap in the market.
- Understand Your Customers: Know your customers’ preferences, habits, and search patterns. Using tools like Amazon Brand Analytics (available for brands enrolled in Amazon Brand Registry) can provide essential insights into what your audience is looking for.
- Evaluate Product Factors: Consider key details such as pricing, size, weight, seasonality, durability, and perishability. These elements can influence the feasibility of your product and how well it meets customer expectations while ensuring profitability.
- Track Trends: Stay on top of shifting customer tastes and adjust your product offerings accordingly. Social media platforms are particularly useful for spotting emerging trends and viral products.
- Source Reliable Suppliers: Once you’ve pinpointed a trending product, find a trustworthy supplier or manufacturer to ensure quality and consistency. Research factors to consider when selecting suppliers and explore wholesale options for better pricing.
By following these steps, you can stay ahead of the curve and keep your product offerings aligned with consumer demand.
